Privacy policy

Privacy Policy

Last Updated: August 2026

Your Privacy Matters

At SureStep, we're committed to helping you move with greater comfort and confidence—and that commitment extends to protecting your personal information.

This Privacy Policy explains what information we collect, why we collect it, how we use it, and the choices you have regarding your data.

By using our website or placing an order with SureStep, you agree to the practices described in this Privacy Policy.

1. Who We Are

SureStep operates this website and provides the products and services available through it.

Our store is securely powered by Shopify, allowing us to process orders, provide customer support, and deliver a safe online shopping experience.

2. Information We Collect

To provide you with the best possible experience, we may collect information including:

Information you provide

  • Name

  • Email address

  • Telephone number

  • Billing address

  • Delivery address

  • Payment details (processed securely through our payment providers)

  • Customer support enquiries

  • Product reviews or feedback

Information collected automatically

When you visit our website, we may automatically collect information such as:

  • IP address

  • Device type

  • Browser information

  • Pages viewed

  • Time spent on our website

  • Products viewed

  • Items added to your basket

  • Purchase history

  • Website interactions

This helps us improve your shopping experience and the performance of our website.

3. How We Use Your Information

We only collect information that helps us provide a better experience for you.

Your information may be used to:

  • Process and deliver your orders

  • Manage payments securely

  • Provide customer support

  • Keep you updated about your order

  • Process returns or refunds

  • Improve our website and customer experience

  • Prevent fraud and protect our customers

  • Comply with legal obligations

  • Send marketing communications where you've chosen to receive them

We never sell your personal information to third parties.

4. Marketing Communications

If you subscribe to our emails or choose to receive updates, we may occasionally send you:

  • Special offers

  • Product launches

  • Helpful tips

  • Promotions

  • News from SureStep

You can unsubscribe at any time by clicking the Unsubscribe link in any email.

You'll still receive important service emails relating to your orders.

5. Cookies & Website Analytics

Like most modern websites, SureStep uses cookies and similar technologies to improve your experience.

Cookies help us to:

  • Remember your preferences

  • Keep your shopping basket updated

  • Understand how visitors use our website

  • Improve website performance

  • Measure advertising performance

  • Show you relevant advertisements across platforms such as Meta and Google

Where required by law, we'll ask for your consent before placing non-essential cookies on your device.

You can control or disable cookies through your browser settings at any time.

6. Sharing Your Information

We only share your information when it's necessary to provide our services.

This may include trusted partners such as:

  • Shopify (our ecommerce platform)

  • Secure payment providers

  • Shipping and fulfilment partners

  • Customer support providers

  • Website analytics providers

  • Marketing platforms

  • Fraud prevention services

These partners only receive the information necessary to perform their services and are required to protect your data.

We never sell your personal information.

7. International Fulfilment

SureStep works with trusted international fulfilment partners to dispatch customer orders efficiently.

To deliver your purchase, limited personal information such as your name, delivery address and contact details may be shared with our fulfilment and shipping partners solely for the purpose of processing and delivering your order.

8. Shopify

Our online store is hosted by Shopify.

When you browse our website or place an order, Shopify processes certain personal information on our behalf in order to provide secure checkout, payment processing and website functionality.

To learn more about how Shopify processes personal information, please review Shopify's own Privacy Policy.

9. Keeping Your Information Secure

Protecting your information is extremely important to us.

We use trusted technology providers, secure payment gateways and industry-standard security measures designed to protect your personal information.

While no online system can ever guarantee complete security, we continuously work to keep your information safe.

10. How Long We Keep Your Information

We only keep your personal information for as long as it's needed to:

  • Provide our services

  • Complete your orders

  • Meet legal and accounting obligations

  • Resolve disputes

  • Prevent fraud

  • Enforce our policies

When your information is no longer required, it is securely deleted or anonymised.

11. Your Privacy Rights

Depending on where you live, you may have the right to:

  • Access the personal information we hold about you

  • Correct inaccurate information

  • Request deletion of your information

  • Restrict or object to certain processing

  • Withdraw consent for marketing

  • Request a copy of your personal information

  • Request that your information be transferred where applicable

If you'd like to exercise any of these rights, simply contact our customer support team.

We'll always respond in accordance with applicable data protection laws.

12. International Data Transfers

Some of our trusted service providers operate internationally.

Where your personal information is transferred outside the United Kingdom or European Economic Area, we ensure appropriate safeguards are in place to protect your data in accordance with applicable privacy laws.

13. Children's Privacy

SureStep products and services are intended for adults.

We do not knowingly collect personal information from children.

If you believe a child has provided us with personal information, please contact us so we can remove it promptly.

14. Changes to This Privacy Policy

From time to time we may update this Privacy Policy to reflect changes in our business, technology, legal requirements or the services we provide.

Any updates will be published on this page together with the revised "Last Updated" date.

15. Contact Us

If you have any questions about this Privacy Policy, your personal information, or how we handle your data, we'd be happy to help.

Please contact us using the details provided on our website and our customer support team will respond as quickly as possible.

Thank you for trusting SureStep. We're committed to protecting your privacy just as we're committed to helping you move with greater comfort, confidence and freedom.